The Sustainable Sourcing of Feathers

Plumes - Feathers (1900) by Adolphe Millot (1857-1921), a collection of different plume types.

The use of feathers in millinery has a long history.

Feathers were first used to decorate hats in Europe in the early 14th century. By the 16th century, feathers were a popular accessory for the wealthy in fashion centers like Milan (from which "millinery" is derived) Paris, Vienna, Florence, and Prague. 
Feathers became more widespread in fashion in the late 18th century due to the Industrial Revolution, which made luxuries more accessible to the masses. Milliners, or hat makers, used new technology to create vibrant designs that added drama to women's fashion. Feathers became a status symbol and were produced on an industrial scale throughout the 1800s.
The demand for bird feathers grew to such a height that ostrich feathers were traded at twice their weight in gold in the late 1800s. The consequences of such unsustainable trade quickly decimated bird species valued for their feathers.

In 1896 the American socialite and amateur naturalist Harriet Hemenway and her cousin Minna Hall led a boycott of feathered hats which attracted 900 participants.The action led to the formation of the National Audubon Society and passage of the Weeks-McLean Law (the Migratory Bird Act), which outlawed market hunting and the interstate transport of birds.

the Lyrebird

the Egret

Egrets were almost extinct in the 1900s, hunted for their graceful, long, white feathers. Today, the bird is protected and their numbers have rebounded. Unfortunately, the Lyre bird in Australia did not meet a similar outcome and is still dangerously close to extinction.

All birds naturally shed their feathers about once a year. This is the preferred method of collection as it causes no stress on bird populations and is by far the most humane sourcing of exotic feathers. We work with local US farmers who raise white peacocks and collect the molted feathers. Exotic feathers from around the world are all purchased through permitted brokers who are fully compliant with domestic and international laws and conventions.

We currently source our feathers from a distributor in the US, who has the proper permits and strictly obeys regulation with the appropriate US agencies. These fathers are tightly controlled and we review the accuracy of their permitted use.
Our current collection of fascinators feature ostrich, goose, peacock and other rare species which are certified 100% cruelty-free and are sustainably gathered.

The ethics of down feathers are controversial, with some sourcing practices being inhumane, but ethically sourced and certified down is available. You can identify ethical down by looking for certifications like the Responsible Down Standard (RDS) or Global Traceable Down Standard (GTDS), which ensure no live-plucking or force-feeding occurs and that animals are not harmed. Alternatively, you can choose products with recycled or pre-loved down, which avoids new animal welfare issues entirely.  

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"It is personally important to me that our feathers are used responsibly and sustainability to preserve their outstanding beauty and broad variety," says Arturo. "They inspire such beautiful designs. And they are truly a unique gift from Nature."
Arturo Rios
Audubon Society

Read about this outstanding organization, founded in 1905.