RED
Red is the color at the long wavelength end of the visible spectrum of light, next to orange and opposite violet.
Reds range from the brilliant yellow-tinged scarlet and vermillion to bluish-red crimson, and vary in shade from the pale red pink to the dark red burgundy.
Red pigment made from ochre was one of the first colors used in prehistoric art. The Ancient Egyptians and Mayans colored their faces red in ceremonies; Roman generals had their bodies colored red to celebrate victories. It was also an important color in China, where it was used to color early pottery and later the gates and walls of palaces.
In the Renaissance, the brilliant red costumes for the nobility and wealthy were dyed with kermes and cochineal. The 19th century brought the introduction of the first synthetic red dyes, which replaced the traditional dyes.
Modern surveys in Europe and the United States show red is also the color most commonly associated with heat, activity, passion, sexuality, anger, love, and joy. In China, India, and many other Asian countries it is the color symbolizing happiness and good fortune.
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ORANGE
Spirituality and enlightenment: In Buddhism and Hinduism, orange robes are worn by monks, and the color symbolizes the highest state of spiritual knowledge and illumination.
Happiness, love, and creativity: In Chinese and Japanese cultures, orange can represent happiness, love, and good fortune. In Eastern philosophy, the orange chakra is associated with creativity.
Royalty and nationhood: In the Netherlands, orange is the color of the royal family, the House of Orange, and is a symbol of national identity.
Courage and warmth: Japanese culture also links orange to courage. In Western cultures, it can represent warmth, autumn, and harvest.
Protest and activism: In Ukraine, the color became a symbol of protest during the Orange Revolution. The United Nations' "Orange the World" campaign uses the color to raise awareness for gender-based violence.
Warning and caution: In the United States and other countries, its high visibility makes it a common color for hazard cones and life vests, while also being associated with Halloween.
Prison uniforms: In the United States, the color can be associated with prison uniforms.
YELLOW
In late summer, as daylight hours shorten and temperatures cool, the veins that carry fluids into and out of the leaf are gradually closed off. The water and mineral intake into the leaf is reduced, slowly at first, and then more rapidly.
Carotenoids are common in many living things; they give the characteristic color to carrots, maize, daffodils, rutabagas, buttercups and bananas. They are responsible for the red of cooked lobsters, the pink of flamingoes and salmon and the yellow of canaries and egg yolks.
Pleasantly Perky
Hallmarked for its beaming presence, the color yellow allures with its illuminating essence. Associated with the more pleasant things in life, yellow kindles joy and happiness. Most prominently recognized as a cheerful and lively hue, yellow inspires positivity. With its effortless innocence, the color yellow resonates deeply with children. It’s for this reason why many toys are predominately yellow.
Confidence Booster
Best of all, this sunny tone bolsters self-assurance. As an upbeat and cheerful hue, yellow is inherently optimistic. The color yellow seeks to stop senseless thoughts in their tracks. Seeing the color yellow has the incredible ability to turn any negative thoughts into positive ideas. We could all aspire to be a fraction as encouraging as the color yellow.
We think an educated client (never a "customer") is preferred. Arturo also believes in being generous with his knowkledge as others have been generous with theirs to him.
This article is part of our series that explores and celebrates different aspects of millinery. Arturo Rios has created new techniques, forms and modes of constructing the world's finest hats and he wants to share and open the discussion with you.
We welcome everyone to discover how millinery is expanding, changing and evolving. Let us know your thoughts!
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